Presentation
Human Use and Oil Spills: The Transition to Mobility Data
SessionMeet the Poster Authors
DescriptionWith an eye towards lowering costs, saving time, and arriving at a more defensible injury amount, we implement the use of highly advanced mobility data as the substitute to the old method of examining changes to human recreation in the wake of an oil spill. We find that mobility data is highly accurate relative to the previous method of surveying. In a recent oil spill, the mobility data numbers aligned to survey counts within 5% for any given day and area, when compared to onsite counts of recreators. The benefits of mobility data range far beyond its accuracy, with the ability to analyze thousands of miles of data in a matter of days, not months or years, allowing more coverage to better understand the reach from the oil spill impacts. Attempting to do the same with current surveying techniques is costly and time consuming. Though highly complex, our analysts are able to condense the billions of rows of mobile device information into much more understandable and easily digestible recreation numbers. We find that the ability to effectively use mobility data can save companies nearly 85% in cost and over 12 months of time relative to previous surveying methods. Given the accuracy of the data, the transition from on-the-ground surveying to mobility data is not only a cost and time-saving decision, but is one that provides a more definitive answer to oil spill impacts. We contend mobility data will be the preferred method to analyze human recreation injuries in the future.
Event Type
Poster
TimeMonday, May 13th5:00pm - 6:00pm CDT
LocationExhibit Hall G
Preparedness
Prevention
Remediation
Response
Restoration